If they went back to an East vs. West game with the players repping their team jerseys again, took away the fan vote popularity contest and let the coaches and players just pick who deserves to be there, and actually tried to make it more of a competitive game that might make it more compelling to watch. Or maybe nothing would change because these players all like each other and don't have any personal pride connected to who wins an exhibition game?
It's tempting to think that the way the game used to be was better but maybe we just remember it fondly because we were younger then and it's taken on a little bit of the nostalgic glow of memory? I think @TaxMan is on to something that it's largely a game for casual fans and/or kids. It's a chance to watch star players enjoy each other's company while doing star player things. It could also be that most of the appeal of seeing the league's stars in the same event has dissipated now that NBATV, YouTube, et al have made it incredibly easy to watch any team you want, any player you want, any time of the day. There used to be one time a year I could watch all of these guys play and now I can just type in say "1985 NBA Finals" and pull up footage of Magic and Kareem vs. Bird and McHale. The genie is out of the bottle at this point.
It's tempting to think that the way the game used to be was better but maybe we just remember it fondly because we were younger then and it's taken on a little bit of the nostalgic glow of memory? I think @TaxMan is on to something that it's largely a game for casual fans and/or kids. It's a chance to watch star players enjoy each other's company while doing star player things. It could also be that most of the appeal of seeing the league's stars in the same event has dissipated now that NBATV, YouTube, et al have made it incredibly easy to watch any team you want, any player you want, any time of the day. There used to be one time a year I could watch all of these guys play and now I can just type in say "1985 NBA Finals" and pull up footage of Magic and Kareem vs. Bird and McHale. The genie is out of the bottle at this point.