Yep similar thoughts here. NBA knows how to make a great show. Great players, stadiums. So many attractions. But the reactions of the fans are usually "meh" . In europe's top games the atmosphere is amazing (when it doesn't become violent, which unfortunately does). What I fail to understand though, is how is it possible for your team to be losign f.ex by -30 and then at a break "emoji/kiss/whatever" cam starts or a guy throws t-shirts and everybody is cheering like hell. In similar situation in Europe I can guarantee you a "dark place" where these t-shirts will end in the person throwing them, and the variety of gestures you would see in the cam .